For sale sign in front of brownstone building with green foliage,. The sign features the West View logo(stacked words in a retro rounded serif font ) above text reading “for sale” and contact information.
For sale sign in front of brownstone building with green foliage,. The sign features the West View logo(stacked words in a retro rounded serif font ) above text reading “for sale” and contact information.

Westview

what we did:

  1. Branding

  2. Graphic Design

Portfolio

Portfolio

Portfolio

THE PROBLEM

West View is a progressive property development company, focusing on social, walk-able developments, looking to set itself apart from the other big developers. The brand has core values of community, environmentalism and co-operation, and it is important that they create more than a brand but a sense of community and cooperation. It was important that the brand comes off as trustworthy and professional, while also feeling more personable than the corporate competition.

Shop window with 4 west view branded property listings. Each listing features a location and description and a radial grid of 6 triangles with different images of the home in each.
Dark haired woman in yellow trousers and a white t-shirt, sat on a stool with a white tote bag featuring a large West View Logo.
Dark haired woman in yellow trousers and a white t-shirt, sat on a stool with a white tote bag featuring a large West View Logo.
West View branded business card, with a white front featuring sample contact info and a dark green back emblazoned with a black and white WV insignia
West View branded business card, with a white front featuring sample contact info and a dark green back emblazoned with a black and white WV insignia
A West View stationery set with a brand guidelines page (featuring logos, fonts, colours and patterns), a business card, an envelope and a letter with sample text.

THE SOLUTION

In order to meet the brand ideals of community and cooperation, we opted for a minimal yet vintage feeling brand identity, using the comforting rounded slab serif typeface, Roca bold, and a natural colour palette of greens and whites. The vintage feel is meant to hearkening back to a sense of community spirit often lost in modern suburban environments. Something the client was interested in was using the brand for merchandise, so the logo had to to be versatile, had to be versatile enough to fit this as well as fitting for the business essential stationary and signage.