A phone with 3 social ads, each ad is for Tuborg y2play, with the logo big at the top, and images of beer, games, and music down the left-hand side, and text advertising the event, each poster has a different central figure.
A phone with 3 social ads, each ad is for Tuborg y2play, with the logo big at the top, and images of beer, games, and music down the left-hand side, and text advertising the event, each poster has a different central figure.

Tuborg Y2play

what we did:

  1. Branding

  2. Graphic Design

  3. Web Design

Portfolio

Portfolio

Portfolio

THE PROBLEM

This project was our submission to the 2026 D&AD New Blood competition For this brief the Danish brewery Tuborg was looking for a way to use their brand as a vehicle for encouraging young adults to put aside the pressures of life, and take the time to relax and enjoy themselves. The core of this project was to re-imagine the brand as something bold and different, while still keeping with the Tuborg vibe.

A bar top with the Tuborg Y2Play can and bottle sat next to each other.
A tablet with the Tuborg y2Play brand guidelines including the brands logos, text, colours, symbols and can.
A tablet with the Tuborg y2Play brand guidelines including the brands logos, text, colours, symbols and can.
A man walking past 3 y2Play posters, with the logo big at the top, and images of beer, games, and music down the left-hand side, and text advertising the event, each poster has a different central figure.
A man walking past 3 y2Play posters, with the logo big at the top, and images of beer, games, and music down the left-hand side, and text advertising the event, each poster has a different central figure.
A black laptop with green light-up keys, sat against a black couch. On screen is the y2k inspired home page for Tuborg y2play. Featuring the logo, description, images of the event and links to the rest of the y2play site.

THE SOLUTION

Our solution was to create Tuborg Y2play, a limited time rebrand, marketing campaign and  all access Barcade experience. We wanted to encourage disconnecting from the pressures of the modern world, so we took the Tuborg brand and reimagined it in a nostalgic y2k aesthetic. To tie in with the goals of the campaign, our final design focused heavily on the theme of retro gaming and alongside the packaging, social + poster campaign and website design, we mocked up visualisers for a barcade experience that offered a totally unique experience.