A “slams” trading card pack, with a “slams” card either side of it, on a half red half blue background. The slams pack has a half red half blue, with a white basketball logo in the middle with the word slams in the center.
A “slams” trading card pack, with a “slams” card either side of it, on a half red half blue background. The slams pack has a half red half blue, with a white basketball logo in the middle with the word slams in the center.

Slams

what we did:

  1. Packaging Design

  2. Graphic Design

Portfolio

Portfolio

Portfolio

THE PROBLEM

Slams wants to bring something new to the world of basketball trading card games. A game that brings the game back to basketball trading cards, allowing collectors to get the NBA experience at home. The brand is also interested in finding the balance between the artistry and the conductibility of the set and the functionality of a playable game.

A SLAMS branded box, featuring the logo in the middle with a blue top half and a red bottom, the top right of the box reads “10 packs” and the bottom left reads “2023/24 season booster box”. There are play diagram in the bottom right and top left corners.
A mockup of 75 cards in the set, from 18 different teams.
A mockup of 75 cards in the set, from 18 different teams.
A slams branded poster in a black frame, featuring 11 cards, some facing up some facing down. The top says SLAMS, with the text sample text below.
A slams branded poster in a black frame, featuring 11 cards, some facing up some facing down. The top says SLAMS, with the text sample text below.
A large billboard with a blue and red background, featuring a slams packet, and 3 cards, situated in front of a vibrant blue sky.

THE SOLUTION

Basketball is at the core of the slams brand identity, with elements of the game used as motifs and elements throughout the brand. The half court line and center circle make up a motif that can be seen across the cards, packaging and advertising, this along with the NBA blue and red colour scheme, and the playbook diagrams that make up the main packaging makes the brand feel inseparable from the sport. The set includes 75 cards for players of the 2023/24 season with cards getting custom illustrations and colour schemes reflecting their team identity, and some cards getting chase holographic variants.