A meadows branded dark purple cream tub featuring the meadows logo (a stylised text reading “meadows” below a double helix style graphic) and the double helix on the top.
A meadows branded dark purple cream tub featuring the meadows logo (a stylised text reading “meadows” below a double helix style graphic) and the double helix on the top.

Meadows

what we did:

  1. Branding

  2. Graphic Design

  3. Packaging Design

  4. Social Media

Portfolio

Portfolio

Portfolio

THE PROBLEM

Meadows is a skincare brand, centered around the idea of bridging the luxury skincare experience with cutting edge technology, to provide an experience tailored to the customer's DNA. They required a full brand identity, a set of packaging for a variety of products, as well as mocks of social media activations.

A laptop on a marble plinth, featuring a meadows skincare brand guidelines, which includes the logos, text colours and symbols.
A dark purple meadows branded dispenser bottle, featuring the text “Deep cleansing hand soap”to the left and a large meadow double helix down the right side.
A dark purple meadows branded dispenser bottle, featuring the text “Deep cleansing hand soap”to the left and a large meadow double helix down the right side.
A Translucent purple dropper bottle with the text "rejuvenating serum” and the meadows logo running down the right side, sat next to its dark purple box, which features the same text on the front, and the meadows double helix down the right side of the box.
A Translucent purple dropper bottle with the text "rejuvenating serum” and the meadows logo running down the right side, sat next to its dark purple box, which features the same text on the front, and the meadows double helix down the right side of the box.
A person holding a phone with a meadows social media ad on it which features a tub of cream and the text “skincare for every you”, on a purple background with white shapes at the top and bottom.

THE SOLUTION

The logo went through many iterations before landing on the finals double helix, the symbolism picked to represent the DNA aspect of the brand. I wanted to give the branding an otherworldly feel, which informed the customised Great Warrior typeface, which felt both classy and alien. purple was chosen as the core brand colour, to help the brand feel both regal and sci-fi, equally high science and high society.