The GCU sign logo(an emblem style logo featuring a blue ring with the text SIGN LANGUAGE SOCIETY, with a lighter blue circle in the middle with a graphic of a hand making the sign for the letter C) on a purple background.
The GCU sign logo(an emblem style logo featuring a blue ring with the text SIGN LANGUAGE SOCIETY, with a lighter blue circle in the middle with a graphic of a hand making the sign for the letter C) on a purple background.

GCU Sign Language Society

what we did:

  1. Branding

  2. Graphic Design

  3. Social Media

Portfolio

Portfolio

Portfolio

THE PROBLEM

Glasgow Caledonian University's sign language society is a student-led group working in GCU to promote and enable the learning of BSL, and a few years ago we worked with them to overhaul their brand. This left us with the challenge of creating a unified brand identity for glasgow caledonian universities sign language society, that works across social media and a variety of physical and print activations. The core of the brand is its fun and friendly nature, so it was key to capture this in the final brand, and make the society accessible and engaging to new members.

A laptop on a couch, with the GCU brand Guidelines, which brand guidelines, including the brands logos, text colours, sign alphabet and symbols.
A phone floating showing the Gcu sign instagram page, with 3 gcu sign social posts coming off the screen, the first reading “Happy International Sign Day”.
A phone floating showing the Gcu sign instagram page, with 3 gcu sign social posts coming off the screen, the first reading “Happy International Sign Day”.
A white GCU Sign banner, featuring the logo, a QR code, and the sign alphabet.
A white GCU Sign banner, featuring the logo, a QR code, and the sign alphabet.
A man wearing a white and blue jacket with the GCU sign logo at the top and below, 5 signs spelling the word “david”.

THE SOLUTION

The Final logo leans into the collegiate vibe with the badge layout, with the sign for the letter C a the core. We used the main Glasgow Caledonian Universities brand identity as a basis for the colour scheme, taking GCU dark blue and expanding it into a platelet full of bright friendly colours. As well as a brand, this project asked us to create a custom BSL alphabet to match the brand, which was utilised in many of the brand activations, like freshers banners and event tshirts.