A dog in a green hoodie, emblazoned with the illustrated white “fetch” logo (a paw, with the main pad being made of an upside down heart and the finger pads are made up of leaves), sat in front of a green background.
A dog in a green hoodie, emblazoned with the illustrated white “fetch” logo (a paw, with the main pad being made of an upside down heart and the finger pads are made up of leaves), sat in front of a green background.

Fetch

what we did:

  1. Branding

  2. Graphic Design

  3. Web Design

Portfolio

Portfolio

Portfolio

THE PROBLEM

Fetch is a dog goods brand who were looking to stand out in their market. The core of their brand is sustainability, playfulness and a bond between pets and owners, so we had to consider a visual style which communicates this effectively. It was also a must to mock-up how the branding would be applied across a variety of packaging and product applications, as well as their web presence, to ensure a versatile and effective brand.

A laptop sat next to a dog, with the Fetch brand guidelines including the brands logos, text, colours and symbols.
2 Fetch branded dog food bags featuring a dog picture, one bag with the text “Organic Chicken Bites” and one with “Organic Beef Bites”.
2 Fetch branded dog food bags featuring a dog picture, one bag with the text “Organic Chicken Bites” and one with “Organic Beef Bites”.
A dog in a green hoodie, emblazoned with the illustrated white “fetch” logo, sat in front of a green background.
A dog in a green hoodie, emblazoned with the illustrated white “fetch” logo, sat in front of a green background.
A laptop sat next to a dog, with a fetch.com shop page showing a listing for a Dog Ball.

THE SOLUTION

Creating that feeling of connection and sustainability was important so we used a green love heart, flanked by leaves to make the paw logo for the brand. We wanted the brand to feel playful, so we picked the font kit rounded for the primary typeface, as well as adding a slight slant on some of the letters in the logo mark. We went for a rich forest green as the primary colour, to clearly signal the brand's sustainable roots.